Social Media Marketing

We create and manage top-performing social media campaigns for business. Our company manages social media networks such as Twitter, Facebook, Google Plus and Instagram on your behalf. We use relevant social media marketing services to help businesses grow and meet goals. We distinguish ourselves from the competition by providing result-driven social media marketing services that help with every stage of social media – attracting potential customers, engaging them, and converting them into website traffic, leads, and sales

 

Audit Your Current Social Presence

  • Which networks are you currently active on
  • Are your networks optimized (photo and cover images, bio, URL, etc.)
  • Which networks are currently bringing you the most value
  • How do your profiles compare to your competitors’ profiles

Define Your Ideal Customer

  • Age
  • Location
  • Job Title
  • Income
  • Pain Points (that your business can solve)
  • Most Used Social Network

Define Your Social Media Mission Statement

This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keeping in mind your ideal customer while creating this statement. What is your niche? Where do you stand out? What makes you different?

Identify Key Success Metrics

Determine if your social media marketing efforts are successful? I am not just talking about gaining more followers, I am talking about making money. Afterall, it is hard to rationalize spending time and money on something that isn’t improving the bottom line.

A few metrics to consider measuring are:

  • Conversion Rate
  • Time Spent on Website
  • Reach
  • Brand Mentions
  • Sentiment
  • Total Shares

We Create and Post Engaging Content

Sadly, many businesses jump straight to this step. We now know who your ideal customer is and have used that information to create your social media mission statement. Armed with this information we begin creating and curating content. So, what exactly is considered content? Here are a few examples:

  • Images
  • Videos
  • Blog Posts
  • Company News
  • Infographics
  • eBooks
  • Interviews

We Track, Analyze, Optimize

This may be the most important step when it comes to succeeding on social media, tracking results, analyzing the data and then making tweaks to optimize them is crucial.

We re-evaluate after we have had time to analyze the results of your marketing campaigns. Letting the data drive us. A great social media strategy is never set in stone. It is a constant work in progress that changes when necessary. Let us create a strategy and start optimizing it as you continue to grow business.

READY TO SEE A DIFFERENCE

Transform your business approach. We have proven results..

SIGN UP NOW!